Navigate to the client information tab located at the top of the client page. It will appear as a button labeled Client Info. Upon pressing it you will be directed to the Client Information screen.

Scroll down to the business locations and geo profile areas, then click on the geo profiles tab.

Click on the "Add Geo Profile" button to initiate the creation of a new geo profile.

Provide a clear and descriptive name for the geo profile. This name should be easily recognizable for future reference, such as "Target Market Area."

Select the type of geo profile you want to create, options include city, congressional district, county, DMA (Designated Market Area), state, or zip code.

• After selecting a geo type, the map will refresh, displaying the nearest area to the client location.
• To add more areas, use the Geo box to search. Typing will prompt suggestions that you can click on.

Continue adding geo areas as needed, ensuring that your selections align with your targeting strategy. When satisfied with your selections, click "Save and Close" to save the newly created geo profile.

Alternatively, use the interactive map. Click once on the desired area to review information, and click again to reveal the Plus symbol. This symbol adds the selected area to your geo profile.

Optionally, you can designate this profile as the default for campaigns by using the checkmark option. This streamlines the targeting process for future campaigns.

By following these steps, you can efficiently set up client geographic profiles, enabling more effective audience insights and targeted campaign strategies.