Geo Profiles play a pivotal role in Vision VX, serving as essential tools for clients, insights, and campaign management.

These profiles are created with the primary objectives of gaining Audience Insights and defining the marketing areas in which campaigns will be developed for clients. The flexibility offered by Vision VX allows you to create as many Geo Profiles as needed, each serving various insights and campaign purposes.

Let's delve deeper into the intricacies of Geo Profiles and their underlying location targeting types:

City

Geo Profiles can be configured to target specific cities. This level of granularity enables you to focus your campaigns on urban areas and tailor your messaging to local audiences.

Congressional District

Congressional districts serve as distinct regions within a country. By targeting specific congressional districts, you can align campaigns with political boundaries and audience characteristics unique to each district.

Country

If your client's campaign extends beyond national borders, the country targeting type allows you to precisely define the geographic scope of your campaign, ensuring that it aligns with international markets.

County

Counties are regional divisions within a state or country. Targeting counties provides a balance between localized and broader campaign targeting, accommodating regional nuances.

DMA (Designated Market Area)

DMAs are standardized geographic regions used in media markets. Targeting by DMA allows you to align campaigns with media markets, ensuring that your messaging is relevant to viewers in those areas.

State

State-level targeting is ideal for campaigns that span entire states. It's particularly valuable for regional businesses looking to reach audiences across their home state.

Zip Code

The zip code targeting type offers hyper-local precision. By targeting specific zip codes, you can fine-tune your campaigns to reach audiences in neighborhoods or small geographic areas.

How They Work

Geo Profiles are highly customizable in Vision VX. You have the flexibility to configure different targeting types for each profile you create for a client. For example, one Geo Profile may feature DMA targeting, while another is built to target specific zip codes. This adaptability ensures that campaigns are precisely tailored to the needs and objectives of your client.

Once you have configured your Geo Profiles, the platform empowers you to access Audience Insights for each of them. By navigating to the Insights tab within the client area, you can select the Geo Profile you wish to view and utilize the audience table to gain valuable insights into your target audience. These insights are instrumental in fine-tuning campaign strategies, ensuring that your messaging is highly relevant and effective within the defined marketing areas.

In summary, Geo Profiles within Vision VX are a cornerstone of client, insight, and campaign management. They provide the essential geographical framework for understanding and engaging target audiences, offering a flexible approach to location targeting. By leveraging Geo Profiles, advertisers can align campaigns with specific geographic regions and gain valuable insights that drive success in the dynamic landscape of digital advertising.